Marketing · 02
SEO and AEO
Get found on Google and cited in AI answers. Each product and market gets a page that answers what the person searched for.
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What’s included
- A technical audit first: crawling, indexing, speed and redirects.
- Keyword and question research by product and market, for example home equity loans in Ontario.
- Pages that answer first: the question, the short answer, then the detail.
- Schema, FAQ and entity markup, so search engines and AI assistants read each page correctly.
- Tracking of your rankings, and of where ChatGPT, Perplexity and Google’s AI Overviews cite you.
- New content each month on the questions your clients ask before they call.
The joints it touches
Every joint this service sits on, and what we test at each one.
JointWhat we testWhen it slips
SWSearch to the right pageEach product and market has a page that answers what the person searched for.They land on a generic page and leave.
Start with an audit.
Tell us where your leads come from and where they go next. We reply within one business day, and we say plainly if an audit isn’t the right first step.