How we work
Every joint, tested end to end.
Every service hands off to another, and the handoff is where a lead goes missing. We test each one end to end before we call it done.
Three ways in.
Select a seam to see what we test there, and what happens when it slips.
Found through search
SWCI
Found through ads
PWCI
Found through outbound
OCI
Brand and website to HubSpot and CRMWebsite form to CRM
What we testEvery field lands on the right record. We submit test leads through every form before launch.
When it slipsA lead arrives with blank fields, or never arrives at all.
Five steps, in order.
Each step ends with something you keep. Most delays come from waiting on access, so we ask for it on day one.
- 01Audit the lead pathWe follow one lead from first click to closed deal and check every joint it crosses.You get: A private report: every joint marked Holding, Needs attention or Broken, with the fix for each.From you: Read-only access to your analytics, ad accounts and CRM.
- 02Plan the fixes by jointWe turn the report into a plan: what to fix, in what order, and what each fix takes.You get: A fix list in order, with the effort for each item, agreed before anything is built.From you: One person who can decide what is in scope.
- 03BuildWe build both sides of each joint: the marketing side and the systems side.You get: The fixes, built on a test copy first, never on your live records.From you: Admin access to the systems we change, and about an hour a week from someone who knows how your team works.
- 04Test every joint end to endWe send test leads through every form, ad and integration we touched, and check what lands where.You get: A test record for each joint: what we sent, what arrived and how long it took.From you: Two or three people from your team to try it with real work.
- 05Hand over with documentationYou own every account, login and file. Nothing is locked to us.You get: A runbook for each system, every login, and a named person to call.From you: Someone on your side to own each system after launch.
Start with an audit.
Tell us where your leads come from and where they go next. We reply within one business day, and we say plainly if an audit isn’t the right first step.